How Influencer Marketing can be a game changer for brands ?
Influencer Marketing is a sweet spot between ‘Performance’ and ‘Branding’. If done correctly, it can produce very good results for brands.
So what is the rule book for doing Influencer Marketing in a nice & perfect (near to perfect 🙂 ) way. Let’s see this in this writeup
Summary:-
Understanding how influencer marketing works and taking the time to plan your strategy is key to running successful influencer campaigns.
Influencers are so in-tune with their audiences that they are able to drive sales more successfully than traditional forms of advertising.
1) Brands please don’t interfere too much content making with Influencer that it loses the shine. Plz don’t be greedy here
2) Don’t judge IM only from lens of performance marketing & short term.
3) Selection of right Influencer is very crucial step. Invest proper time, make a plan & strategy for this.
4) Clearly define objectives, TG, Geos, budgets & then select Influencers. Analyse each Influencer manually, see all the metrics associated and then take call. Although there is no hard & fast rule here.
5) Adopt a continuous & consistent approach rather than sporadic
