Bringing a potential customer to your website/app is most crucial for any digital marketeer. But HOW to do this?
If you are a startup or an established brand, the race to increase the TRAFFIC never ends. All digital marketeers are judged on this key KPI which is – TRAFFIC (sessions or visits)
While there are multiple ‘ways’ to increase the traffic, all these ways are time & money consuming.
The race to increase the TRAFFIC never ends. All digital marketeers are judged on this key KPI which is – TRAFFIC (sessions or visits)
Exhaustive list of ways/methods to increase the traffic
1) Organic traffic (Direct Traffic & SEO traffic)
2) Paid traffic (Anything other than Organic)
Note :- Organic is free while paid is, obviously, paid. Although if you ask me, I always deny the word organic. As per me nothing is organic & everything is paid. But let’s not go by my own thoughts here :). We will pick the usual industry wide nomenclature
Exhaustive list of ways to increase the traffic is:-
1) SEO (Onpage & offpage link building)
2) Branding (TV, Print, Radio, BTL, Sponsorships)
3) Social media ads (Facebook, Instagram, Linkedin, Whatsapp, Youtube etc.)
4) Social media posts from brand’s handle & on posts on popular groups (Facebook, Instagram, Twitter, Youtube, Quora etc.)
5) Digital ads (Native through Taboola or outbrain, programatic, Roadblocks, Direct etc.)
6) SEM (Adwords)
7) PR
8) Blogs (Own blogs, Guest blogs, Video blogs etc.)
9) Affiliates (e.g. cashkaro, couponduniya etc.)
10) Email, SMS, Whatsapp & notifications on third party & own database
13) Retargeting (RTB house, Criteo, Google, FB)
1) Nature & stage of business :- If you are a startup (1-2 yrs old) you might reply heavily on social, email, partnerships etc as SEO, PR will not give you immediate results. Also since there are budget constraints so you ought to choose the optimum methods. Whereas if you are an established player you might go for Influencer campaigns, SEO, SEM etc.
2) Target group :- To increase the traffic brands has to identify the journey of their target segment e.g. if your target segment is students then social media will be best bet. But if your are targeting an affluent class then, influencer marketing, PR or Blogs will fetch you maximum results
3) Marketing Budgets :- Each way mentioned above has a different price point. Some can be free & some can incur huge costs. Some way can fetch you quick & short term results but while some can give you long term benefits. Every brand has to take a ‘RISK’ to judge the best way. No one can guarantee results. Slowly & gradually brands establish the best ROI from marketing spends
What are the costs involved & what is the ROI?
Note1 :- This is a generic information & not specific to any brand
Note2 :- Costs & ROI may differ from brand to brand
Note3 :- One has to experiment initially & then establish costs & ROI relationship with 100% certainty
To Summarize
There are numerous ways to increase traffic on your digital platforms. Here I have mentioned all the possible ways present currently.
A brand has to wisely choose one or all the ways basis their stage, TG & budgets. Also a brand should be willing to experiment & take risks to identity which way/method is producing maximum results with minimum spends i.e. Maximum ROI
